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Book chapter Scopus Source The journal / series is indexed in Scopus (SCImago list). The article itself has not been verified. 1 Citations Quartil Q4 Peer Reviewed

Digital Marketing Strategy: A Step-By-Step Approach

Guerra, M. J. , Silva, F. O.
ISLA — Instituto Politécnico de Gestão e Tecnologia
Smart Innovation, Systems and Technologies, 2022 Published by: Springer Nature Singapore
DOI: 10.1007/978-981-16-9268-0_28

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Digital marketing strategy #Multimedia content #Social Media Marketing #corporate websites #corporate promotion #market analysis #digital marketing tools #Digital marketing #Promotion (chess) #The Internet #business #Marketing #marketing strategy #Marketing research

Bibliographic Details

Publication Type Book chapter
Publication Year 2022
Journal / Conference / Work Smart Innovation, Systems and Technologies
ISSN 2190-3018
ISBN 9789811692673
Publisher Springer Nature Singapore
Publication Status Published
Quartile (SCImago) Q4
Scopus Indexing Indexed source (via SCImago)

ISLA Authors & Affiliations

F
Firmino Oliveira da Silva
firmino.silva@islagaia.pt ID: C21A-91DC-B90B
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