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Book chapter

“To Adopt or Not to Adopt, That is the Question”: Are Social Marketing Strategies Effective to Stimulate Animal Adoption?

Marta Videira , Mafalda Nogueira , Sandra Gomes
ISLA — Instituto Politécnico de Gestão e Tecnologia
2023
DOI: 10.1007/978-3-031-29020-6_3

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2023
ISSN 2198-7246
ISBN 9783031290190

ISLA Authors & Affiliations

M
Mafalda Cristina Pinto Coelho Nogueira
mafaldanugas@gmail.com ID: 351A-0063-5166
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S
Sandra Cristina Vilaverde Pinto Gomes de Oliveira
sandra.oliveira@islagaia.pt ID: 701B-6446-582D
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