Journal article Quartil Q1

Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy

Silva, Pedro Mendonça

ISLA — Instituto Politécnico de Gestão e Tecnologia

Journal of Marketing Analytics, Volume 9, Issue 3, 09 01 2021, pp. 228–241

DOI: 10.1057/s41270-020-00096-2

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2021

Journal / Conference / Work Journal of Marketing Analytics

ISSN 2050-3318

Volume / Issue Vol. 9 (3)

Pagination pp. 228–241

Quartile (SCImago) Q1

pedrobrunomendonca@hotmail.com ID: 051F-4D6C-FA2E