The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors

Pedro Mendonça Silva , Arminda Finisterra Paço , Victor Ferreira Moutinho

ISLA — Instituto Politécnico de Gestão e Tecnologia

Journal of Business-to-Business Marketing, 07 02 2023

DOI: 10.1080/1051712X.2023.2174825

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Publication Type Journal article

Publication Year 2023

Journal / Conference / Work Journal of Business-to-Business Marketing

Quartile (SCImago) Q2

ISLA Authors & Affiliations

Pedro Bruno Mendonça da Silva

pedrobrunomendonca@hotmail.com ID: 051F-4D6C-FA2E

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SCImago Quartile Q2

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Formato APA (7ª ed.)

Pedro Mendonça Silva; Arminda Finisterra Paço; Victor Ferreira Moutinho (2023). The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors. Journal of Business-to-Business Marketing. https://doi.org/10.1080/1051712X.2023.2174825

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