Challenges of the digital landscape: An investigation into the influence of technology and information systems on financial performance of B2B key account managers

Pedro Mendonça Silva

ISLA — Instituto Politécnico de Gestão e Tecnologia

Industrial Marketing Management, 08 2025

DOI: 10.1016/j.indmarman.2025.07.008

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Publication Type Journal article

Publication Year 2025

Journal / Conference / Work Industrial Marketing Management

ISSN 0019-8501

Quartile (SCImago) Q1

ISLA Authors & Affiliations

Pedro Bruno Mendonça da Silva

pedrobrunomendonca@hotmail.com ID: 051F-4D6C-FA2E

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SCImago Quartile Q1

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Formato APA (7ª ed.)

Pedro Mendonça Silva (2025). Challenges of the digital landscape: An investigation into the influence of technology and information systems on financial performance of B2B key account managers. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2025.07.008

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