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Book chapter

Assessing the Relationship Between Brand Image, Market Orientation, and Competitive Advantage

Orlando Lima Rua , Catarina Santos
ISLA — Instituto Politécnico de Gestão e Tecnologia
2020
DOI: 10.4018/978-1-7998-4387-0.ch010

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2020
ISSN 2327-3429
ISBN 9781799843870

ISLA Authors & Affiliations

O
Orlando Manuel Martins Marques de Lima Rua
orua@iscap.ipp.pt ID: 5810-DF5D-22A2
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