Journal article Peer Reviewed

Linking brand and competitive advantage: The mediating effect of positioniing and market orientation.

Rua, Orlando , Carolina Santos

ISLA — Instituto Politécnico de Gestão e Tecnologia

European Research on Management and Business Economics, Volume 28, Issue 2, 2022

Work Link

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2022

Journal / Conference / Work European Research on Management and Business Economics

Volume / Issue Vol. 28 (2)

Pagination 100194

Publication Status Published

orua@iscap.ipp.pt ID: 5810-DF5D-22A2