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Thesis / Dissertation

Impact of social media influencers on consumer behaviour: the role of purchase intention

Ferreira, Melissa Fernandes
ISLA — Instituto Politécnico de Gestão e Tecnologia
2023
Handle: http://hdl.handle.net/10400.22/25004

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#social media influencers #Social media #Purchase intention #Consumer behaviour #Redes sociais #Gestão

Bibliographic Details

Publication Type Thesis / Dissertation
Publication Year 2023

ISLA Authors & Affiliations

O
Orlando Manuel Martins Marques de Lima Rua
orua@iscap.ipp.pt ID: 5810-DF5D-22A2
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