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Journal article Quartil Q1

Linking brand and competitive advantage: The mediating effect of positioning and market orientation

Rua, Orlando Lima , Santos, Catarina
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.1016/j.iedeen.2021.100194 Handle: http://hdl.handle.net/10400.6/12278

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Abstract
Abstract not provided by the author or the indexing source.

Keywords

#Brand #Positioning #Market orientation #competitive advantage

Bibliographic Details

Publication Type Journal article
Publication Year 2022
Quartile (SCImago) Q1

ISLA Authors & Affiliations

O
Orlando Manuel Martins Marques de Lima Rua
orua@iscap.ipp.pt ID: 5810-DF5D-22A2
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