A Digital Political Marketing Optimization Model for Enhancing Political Engagement: A Design Science Research Approach in the Portuguese Context

Matos Pereira, N. M. , Da Silva, F. O. , Moreira, J. J. , Godinho, António , Duque, Jorge

ISLA — Instituto Politécnico de Gestão e Tecnologia

Smart Innovation, Systems and Technologies, 2026

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Publication Type Journal article

Publication Year 2026

Journal / Conference / Work Smart Innovation, Systems and Technologies

Publication Status Accepted

ISLA Authors & Affiliations

Firmino Oliveira da Silva

firmino.silva@islagaia.pt ID: C21A-91DC-B90B

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José Joaquim Magalhães Moreira

jose.moreira@islagaia.pt ID: 8A10-CDB0-B9DC

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Formato APA (7ª ed.)

Matos Pereira, N. M.; Da Silva, F. O.; Moreira, J. J.; Godinho, António; Duque, Jorge (2026). A Digital Political Marketing Optimization Model for Enhancing Political Engagement: A Design Science Research Approach in the Portuguese Context. Smart Innovation, Systems and Technologies.