Journal article

THE ROLE OF DIGITAL INFLUENCERS IN THE PURCHASE DECISION PROCESS: A STUDY APPLIED TO THE FASHION CONSUMER

Tânia Carneiro , Bruno Sousa , Jorge Remondes

ISLA — Instituto Politécnico de Gestão e Tecnologia

Revista Gestão em Análise, Volume 11, Issue 3, 02 09 2022, pp. 57–57

DOI: 10.12662/2359-618xregea.v11i3.p57-69.2022

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2022

Journal / Conference / Work Revista Gestão em Análise

ISSN 2359-618X

Volume / Issue Vol. 11 (3)

Pagination pp. 57–57

jsousa@iscap.ipp.pt ID: 2B12-E987-2233