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Journal article Quartil Q1

Impact of advertising on organizations’ applications on the buying journey in Portugal

Sara Teixeira , Zaila Oliveira , Sandrina Teixeira , João Mendes
ISLA — Instituto Politécnico de Gestão e Tecnologia
Journal of Marketing Communications, 27 05 2025
DOI: 10.1080/13527266.2025.2509778

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article
Publication Year 2025
Journal / Conference / Work Journal of Marketing Communications
ISSN 1352-7266
Quartile (SCImago) Q1

ISLA Authors & Affiliations

S
Sara Raquel Teixeira
sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14
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