Journal article

A Humanised Social Media Marketing Strategy: A Gym Chain Case in Portugal.

e Silva, Miguel Moreira , Teixeira, Sara

ISLA — Instituto Politécnico de Gestão e Tecnologia

2026

Work Link

Resume

Abstract

Abstract not provided by the author or the indexing source.

#Social media # humanised marketing # social networks # strategy # gyms # fitness

Publication Type Journal article

Publication Year 2026

sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14