Journal article Quartil Q2

The Impact of Content Strategies on Generation Z's Engagement on Social Media

Bárbara Vasconcelos , Sara Teixeira

ISLA — Instituto Politécnico de Gestão e Tecnologia

Journal of Promotion Management, 12 11 2025

DOI: 10.1080/10496491.2025.2586731

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2025

Journal / Conference / Work Journal of Promotion Management

ISSN 1049-6491

Quartile (SCImago) Q2

sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14