Journal article Quartil Q1

Influencer marketing in fast fashion: effects on consumer purchase intention

Sara Teixeira , Ana Fontes , Sandrina Teixeira , Zaila Oliveira

ISLA — Instituto Politécnico de Gestão e Tecnologia

European Business Review, 25 06 2026

DOI: 10.1108/ebr-08-2025-0264

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2026

Journal / Conference / Work European Business Review

ISSN 0955-534X

Quartile (SCImago) Q1

sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14