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Journal article Quartil Q2

Influencers' characteristics and communication strategies in purchase intention at festivals

João Marmelo , Sara Teixeira , Zaila Oliveira , Sandrina Francisca Teixeira
ISLA — Instituto Politécnico de Gestão e Tecnologia
International Journal of Event and Festival Management, 17 08 2026
DOI: 10.1108/IJEFM-01-2026-0001

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article
Publication Year 2026
Journal / Conference / Work International Journal of Event and Festival Management
Quartile (SCImago) Q2

ISLA Authors & Affiliations

S
Sara Raquel Teixeira
sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14
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