Journal article Open Access Peer Reviewed

Factors Affecting the Relationship between Brand and Digital Consumer in Portugal

Oliveira, Zaila , Silva, Ana Filipa , Teixeira, S. , Oliveira, Zaila , Ana Filipa Silva , Teixeira, Sandrina , Oliveira. Z. , Silva, A. F. , & Teixeira, S. (2023). Factors Affecting the Relationship between Brand and Digital Consume , How to cite this article: O

ISLA — Instituto Politécnico de Gestão e Tecnologia

International Journal of Marketing, Communication and New Media, Volume 11, Issue 20, 2023, pp. 226–256

DOI: 10.54663/2182-9306.2023.v11.n20.226-256

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Social Media Marketing # content marketing # digital brand communication # brand-customer relationship # brand activity on s

Bibliographic Details

Publication Type Journal article

Publication Year 2023

Journal / Conference / Work International Journal of Marketing, Communication and New Media

ISSN 2182-9306

Volume / Issue Vol. 11 (20)

Pagination pp. 226–256

Publication Status Published

ISLA Authors & Affiliations

Sandrina Francisca Teixeira

sfranciscateixeira@gmail.com ID: B911-05A6-FDFF

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