Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers

Ribeiro-Cardoso, P., Teixeira, S. & Santos, A.N. (2016). Fashion opinion leadership, innovativeness and attitude toward

ISLA — Instituto Politécnico de Gestão e Tecnologia

Revista Mediterránea de Comunicación, Volume 7, Issue 2, 2016, pp. 101–115

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Publication Type Journal article

Publication Year 2016

Journal / Conference / Work Revista Mediterránea de Comunicación

Volume / Issue Vol. 7 (2)

Pagination pp. 101–115

Publication Status Published

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Sandrina Francisca Teixeira

sfranciscateixeira@gmail.com ID: B911-05A6-FDFF

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Formato APA (7ª ed.)

Ribeiro-Cardoso, P., Teixeira, S. & Santos, A.N. (2016). Fashion opinion leadership, innovativeness and  attitude toward (2016). Fashion opinion leadership, innovativeness and  attitude toward advertising among Portuguese consumers. Revista Mediterránea de Comunicación.