Journal article Open Access Quartil Q3

Online strategies of brands: A case of Portuguese luxury fashion designers

Sandrina Teixeira , José Luís Reis , Belém Barbosa , Sofia Ferreira

ISLA — Instituto Politécnico de Gestão e Tecnologia

Innovative Marketing, Volume 19, 14 02 2023, pp. 72–85

DOI: 10.21511/im.19(1).2023.07

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Abstract

Abstract not provided by the author or the indexing source.

Keywords

#Marketing #Management of Technology and Innovation #Communication #Economics # Econometrics and Finance (miscellaneous) #Social Sciences (miscellaneous)

Bibliographic Details

Publication Type Journal article

Publication Year 2023

Journal / Conference / Work Innovative Marketing

ISSN 1814-2427

Volume / Issue Vol. 19

Pagination pp. 72–85

Quartile (SCImago) Q3

ISLA Authors & Affiliations

José Luís Tavares Pires Dias dos Reis

jlreisg@gmail.com ID: B91A-AED3-C45D

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Sandrina Francisca Teixeira

sfranciscateixeira@gmail.com ID: B911-05A6-FDFF

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