Back
Book chapter

Determining consensus on the acceptance and actions of metaverse marketing in the Portuguese market

Teixeira, S. , Oliveira, Z.M.
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024
DOI: 10.4018/979-8-3693-4195-7.ch004

Resume

Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2024
ISSN 2327-5502
ISBN 9798369341964 9798369341957

ISLA Authors & Affiliations

S
Sara Raquel Teixeira
sarat@iscap.ipp.pt ID: CD1C-0EE5-AE14
Profile
Z
Zaila Maria Oliveira
zailaoliveira@gmail.com ID: 511F-C11A-1CA7
Profile