Book chapter
Peer Reviewed
Exploring the Relationship Between CRM Tools, AI, and Big Data
Tavares, Mariana Carapêto
,
Anastácio, Inês de Jesus
,
Leandro, Alexandra
,
Bacalhau, Lara Mendes
,
Barbosa Sousa, Bruno. Corresponding author: Bacalhau, Lara Mendes
ISLA — Instituto Politécnico de Gestão e Tecnologia
Advances in Marketing, Customer Relationship Management, and E-Services, 2024
Published by: IGI Global
