Book chapter Peer Reviewed

The Intersection of Brands and AI: Concepts and Technologies

Neves, Joana , Bacalhau, Lara Mendes. Corresponding author: Neves, Joana

ISLA — Instituto Politécnico de Gestão e Tecnologia

Leveraging AI for Effective Digital Relationship Marketing, 2024 Published by: IGI Global

DOI: 10.4018/979-8-3693-5340-0.ch009

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Book chapter

Publication Year 2024

Journal / Conference / Work Leveraging AI for Effective Digital Relationship Marketing

ISSN 2327-5502

Publisher IGI Global

Publication Status Published

lmendes@iscac.pt ID: 291E-C593-4D04