Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.

Cordeiro, Rodolfo , Reis, Ana , Morgado, Bruno , Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes

ISLA — Instituto Politécnico de Gestão e Tecnologia

Cognitive Behavioral Neuroscience in Organizational Settings, 2024 Published by: IGI Global

DOI: 10.4018/979-8-3693-1858-4.ch005

Resume

Abstract

Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter

Publication Year 2024

Journal / Conference / Work Cognitive Behavioral Neuroscience in Organizational Settings

ISSN 2327-3372

Publisher IGI Global

Publication Status Published

ISLA Authors & Affiliations

Lara Sofia Mendes Bacalhau

lmendes@iscac.pt ID: 291E-C593-4D04

Profile

Impact & Metrics

Views

Citations

Cite this Work

Formato APA (7ª ed.)

Cordeiro, Rodolfo; Reis, Ana; Morgado, Bruno; Bacalhau, Lara Mendes. Corresponding author: Bacalhau, Lara Mendes (2024). Neuromarketing: Decoding the Role of Emotions and Senses and Consumer Behavior.. Cognitive Behavioral Neuroscience in Organizational Settings. https://doi.org/10.4018/979-8-3693-1858-4.ch005

Open Official Publication