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AI as novelty strategic management tool for future digital luxury brand events: Metaverse and NFTs Agenda 2030

Santos, Vasco , Bacalhau, Lara Mendes , Neves, Joana , Barbosa Sousa, Bruno , Marcão, Ricardo. Corresponding author: Santos, Vasco

ISLA — Instituto Politécnico de Gestão e Tecnologia

The Future of Events: Trends, Technologies and Stakeholdres’ Engagement, 2026 Published by: Apple Academic Press/Taylor and Francis Group

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Publication Type Book chapter

Publication Year 2026

Journal / Conference / Work The Future of Events: Trends, Technologies and Stakeholdres’ Engagement

Publisher Apple Academic Press/Taylor and Francis Group

Publication Status Published

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Lara Sofia Mendes Bacalhau

lmendes@iscac.pt ID: 291E-C593-4D04

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Santos, Vasco; Bacalhau, Lara Mendes; Neves, Joana; Barbosa Sousa, Bruno; Marcão, Ricardo. Corresponding author: Santos, Vasco (2026). AI as novelty strategic management tool for future digital luxury brand events: Metaverse and NFTs Agenda 2030. The Future of Events: Trends, Technologies and Stakeholdres’ Engagement.