Back
Conference paper Quartil Q4

The Use of Social Media Advertising on Music Festivals: A Systematic Literature Review

Bacalhau, Lara Mendes , Domingues, Margarida , Zhu, Mariana , Neves, Joana , Pereira, José Miguel Cachulo. Corresponding author: Bacalhau, Lara Mendes
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024, pp. 215–335 Published by: Springer Natures
DOI: 10.1007/978-981-96-5400-0_18

Resume

Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Conference paper
Publication Year 2024
Pagination pp. 215–335
Publisher Springer Natures
Publication Status Published
Quartile (SCImago) Q4

ISLA Authors & Affiliations

L
Lara Sofia Mendes Bacalhau
lmendes@iscac.pt ID: 291E-C593-4D04
Profile