Conference paper Quartil Q4

AI Hallucinations on Marketing: A Systematic Review of Risks, Impacts, and Mitigation Strategies and Future Directions

Neves, Joana , Pereira, José Miguel Cachulo , Bacalhau, Lara Mendes. Corresponding author: Neves, Joana

ISLA — Instituto Politécnico de Gestão e Tecnologia

2024 Published by: Springer Natures

DOI: 10.1007/978-3-031-85398-2_44

Bibliographic Details

Publication Type Conference paper

Publication Year 2024

Publisher Springer Natures

Publication Status Published

Quartile (SCImago) Q4

ISLA Authors & Affiliations

Resume