Conference paper Quartil Q4

A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction

Abreu, David Anjos , Silva, Margarida Lima , Neves, Joana , Bacalhau, Lara Mendes , Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes

ISLA — Instituto Politécnico de Gestão e Tecnologia

2024, pp. 193–210 Published by: Springer Nature

DOI: 10.1007/978-981-96-3077-6_1

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Publication Type Conference paper

Publication Year 2024

Pagination pp. 193–210

Publisher Springer Nature

Publication Status Published

Quartile (SCImago) Q4

ISLA Authors & Affiliations

Lara Sofia Mendes Bacalhau

lmendes@iscac.pt ID: 291E-C593-4D04

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SCImago Quartile Q4

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Formato APA (7ª ed.)

Abreu, David Anjos; Silva, Margarida Lima; Neves, Joana; Bacalhau, Lara Mendes; Santos, Vasco. Corresponding author: Bacalhau, Lara Mendes (2024). A Systematic Review on AI in Marketing: Personalization of Advertising Campaigns and Impact on Customer Satisfaction. https://doi.org/10.1007/978-981-96-3077-6_1

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