Journal article Quartil Q1 Peer Reviewed

A bibliometric analysis of AI bias in marketing: field evolution and future research agenda

Bacalhau, Lara Mendes , Pereira, Miguel Cachulo , Neves, Joana. Corresponding author: Bacalhau, Lara Mendes

ISLA — Instituto Politécnico de Gestão e Tecnologia

Journal of Marketing Analytics, Volume 13, Issue 2, 11 02 2025, pp. 308–327

DOI: 10.1057/s41270-025-00379-6

Resume

Abstract

Abstract not provided by the author or the indexing source.

#artificial intelligence bias #marketing strategies #algorithmic fairness #ethical ai applications #debiasing #digital marketing applications

Publication Type Journal article

Publication Year 2025

Journal / Conference / Work Journal of Marketing Analytics

ISSN 2050-3318

Volume / Issue Vol. 13 (2)

Pagination pp. 308–327

Publication Status Published

Quartile (SCImago) Q1

lmendes@iscac.pt ID: 291E-C593-4D04