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Book chapter

Gamification in loyalty programs: Impact on intrinsic motivation and consumers' needs for competence and relatedness

Oliveira, J.P. , Pires, P.B.
ISLA — Instituto Politécnico de Gestão e Tecnologia
2022
DOI: 10.4018/978-1-6684-5523-4.ch007

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2022
ISSN 2327-5502

ISLA Authors & Affiliations

P
Paulo Alexandre Botelho Rodrigues Pires
paulo.botelho.pires@gmail.com ID: B31E-755A-EE9E
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