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Conference paper

Impacto de los Chatbots en la toma de decisiones de Marketing. Revisión de la Literatura

Arce, Carlos , Ruiz, Alma Hernández , Bacalhau, Lara Mendes. Corresponding author: Arce, Carlos
ISLA — Instituto Politécnico de Gestão e Tecnologia
2025

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Conference paper
Publication Year 2025
Publication Status Published

ISLA Authors & Affiliations

L
Lara Sofia Mendes Bacalhau
lmendes@iscac.pt ID: 291E-C593-4D04
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