Book

Driving Engagement and Loyalty Through Customer-Centric Digital Marketing

Pereira, M.C. , Bacalhau, L.M.

ISLA — Instituto Politécnico de Gestão e Tecnologia

2026

DOI: 10.4018/979-8-3373-4662-5

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Book

Publication Year 2026

ISBN 9798337346649

lmendes@iscac.pt ID: 291E-C593-4D04