Conference paper

Influencer Marketing Effects on Gen Z in Masstige Fashion: A Systematic Review

Pessoa, B. , Santos, S. , Graça, A.C. , Pereira, M.C. , Bacalhau, L.M. , Neves, J.

ISLA — Instituto Politécnico de Gestão e Tecnologia

2026, pp. 654–663

DOI: 10.1007/978-3-032-16288-5_46

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Conference paper

Publication Year 2026

ISSN 21903018 21903026

ISBN 9783032162878

Pagination pp. 654–663

lmendes@iscac.pt ID: 291E-C593-4D04