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Book chapter

Applications of AI Chatbots in Marketing and Customers' Response

Miguel Cachulo Pereira , Lara Mendes Bacalhau
ISLA — Instituto Politécnico de Gestão e Tecnologia
2026
DOI: 10.4018/979-8-3373-7704-9.ch005

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2026

ISLA Authors & Affiliations

L
Lara Sofia Mendes Bacalhau
lmendes@iscac.pt ID: 291E-C593-4D04
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