Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding

Miguel Cachulo Pereira , Lara Mendes Bacalhau. Corresponding author: Miguel Cachulo Pereira

ISLA — Instituto Politécnico de Gestão e Tecnologia

Place Branding and Public Diplomacy, 11 05 2026

DOI: 10.1057/s41254-026-00443-7

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Abstract

Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article

Publication Year 2026

Journal / Conference / Work Place Branding and Public Diplomacy

ISSN 1751-8040

Publication Status Published

Quartile (SCImago) Q2

ISLA Authors & Affiliations

Lara Sofia Mendes Bacalhau

lmendes@iscac.pt ID: 291E-C593-4D04

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SCImago Quartile Q2

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Formato APA (7ª ed.)

Miguel Cachulo Pereira; Lara Mendes Bacalhau. Corresponding author: Miguel Cachulo Pereira (2026). Scroll, watch, travel: an integrative framework of short-form video influence in destination marketing and place branding. Place Branding and Public Diplomacy. https://doi.org/10.1057/s41254-026-00443-7

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