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Book chapter

Relationship Marketing in the Age of Digital Marketing

Paulo Botelho Pires , José Duarte Santos , Ricardo Silva
ISLA — Instituto Politécnico de Gestão e Tecnologia
2024
DOI: 10.1201/9781003384960-10

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2024

ISLA Authors & Affiliations

J
José Duarte da Rocha Santos
jdsantos.net@gmail.com ID: 811F-A8A7-0016
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P
Paulo Alexandre Botelho Rodrigues Pires
paulo.botelho.pires@gmail.com ID: B31E-755A-EE9E
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