Journal article Quartil Q1

From Fragmentation to Integration: Designing a Transversal Curriculum for Digital Marketing Education

Paulo Botelho Pires , José Duarte Santos , Pedro Quelhas Brito , Catarina Delgado

ISLA — Instituto Politécnico de Gestão e Tecnologia

Journal of Marketing Education, 15 04 2026

DOI: 10.1177/02734753261434138

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Journal article

Publication Year 2026

Journal / Conference / Work Journal of Marketing Education

Quartile (SCImago) Q1

jdsantos.net@gmail.com ID: 811F-A8A7-0016

paulo.botelho.pires@gmail.com ID: B31E-755A-EE9E