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Book chapter Quartil Q4

The Impact of Data-Driven Marketing on Decision-Making: Tools and Challenges

Inês Mansiel , Jorge Remondes , José Luís Reis , Ana Lima , Sandrina Teixeira
ISLA — Instituto Politécnico de Gestão e Tecnologia
2025
DOI: 10.1007/978-981-96-3081-3_28

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Abstract
Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Book chapter
Publication Year 2025
Quartile (SCImago) Q4

ISLA Authors & Affiliations

A
Ana Patrícia Pinto de Lima
analima@iscap.ipp.pt ID: B217-C725-0180
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J
Jorge Remondes de Sousa
jsousa@iscap.ipp.pt ID: 2B12-E987-2233
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