Oliveira, A.S., Ferreira, J., Albuquerque, M. (2021). Sensory Marketing: Starbucks Case Study. Marketing Sensorial: Estudo de Caso da Starbucks. Paper apresentado na 16th Iberian Conference on Information Systems and Technologies (CISTI'2021), IEEE, ISBN:

Oliveira, Ana Sofia , Ferreira, Joana , Albuquerque, Mariana , Marcos, Anabela

ISLA — Instituto Politécnico de Gestão e Tecnologia

2021

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Publication Type Conference paper

Publication Year 2021

Publication Status Published

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Oliveira, Ana Sofia; Ferreira, Joana; Albuquerque, Mariana; Marcos, Anabela (2021). Oliveira, A.S., Ferreira, J., Albuquerque, M. (2021). Sensory Marketing: Starbucks Case Study. Marketing Sensorial: Estudo de Caso da Starbucks. Paper apresentado na 16th Iberian Conference on Information Systems and Technologies (CISTI'2021), IEEE, ISBN:.