Marcos, A.M.B.F. & Nunes, P.E.B. (2023). The Role of Brand Love in a Technological Context. The Sony Playstation. Paper apresentado na CENTERIS – International Conference on ENTERprise Information Systems/ProjMAN – International Conference on Project MANa

Marcos, Anabela , Nunes, Pedro

ISLA — Instituto Politécnico de Gestão e Tecnologia

2023

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Publication Type Conference paper

Publication Year 2023

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, Anabela; Nunes, Pedro (2023). Marcos, A.M.B.F. & Nunes, P.E.B. (2023). The Role of Brand Love in a Technological Context. The Sony Playstation. Paper apresentado na CENTERIS – International Conference on ENTERprise Information Systems/ProjMAN – International Conference on Project MANa.