Marcos, Anabela & Nunes, Pedro (2024). Drivers of Brand Love and Brand Loyalty in a Technological Context: The Sony Playstation. Paper apresentado na CISTI'2024 - 19th Iberian Conference on Information Systems and Technologies, Salamanca, Espanha.

Marcos, Anabela de Figueiredo , Nunes, Pedro Emanuel Balhau

ISLA — Instituto Politécnico de Gestão e Tecnologia

2024

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Publication Type Conference paper

Publication Year 2024

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, Anabela de Figueiredo; Nunes, Pedro Emanuel Balhau (2024). Marcos, Anabela & Nunes, Pedro (2024). Drivers of Brand Love and Brand Loyalty in a Technological Context: The Sony Playstation. Paper apresentado na CISTI'2024 - 19th Iberian Conference on Information Systems and Technologies, Salamanca, Espanha..