Cardoso, Micaela, Lalgi, Britney, Ribeiro, Leandra, Tavares, Mónica, & Marcos, Anabela (2024). How to achieve digital success in companies through marketing metrics. Paper presented in CISTI'2024 - 19th Iberian Conference on Information Systems and Techn

Cardoso, Micaela , Lalgi, Britney , Ribeiro, Leandra , Tavares, Mónica , Marcos, Anabela

ISLA — Instituto Politécnico de Gestão e Tecnologia

2024

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Publication Type Conference paper

Publication Year 2024

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Cardoso, Micaela; Lalgi, Britney; Ribeiro, Leandra; Tavares, Mónica ; Marcos, Anabela (2024). Cardoso, Micaela, Lalgi, Britney, Ribeiro, Leandra, Tavares, Mónica, & Marcos, Anabela (2024). How to achieve digital success in companies through marketing metrics.  Paper presented in CISTI'2024 - 19th Iberian Conference on Information Systems and Techn.