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Journal article

Marcos, Anabela & Nunes, Pedro (2025). Drivers of Brand Love and Brand Loyalty in a Technological Context: The Sony Playstation. Aceite para publicação em 2025. CISTI'2024.

Anabela de Figueiredo Marcos , Nunes, Pedro Emanuel Balhau
ISLA — Instituto Politécnico de Gestão e Tecnologia
2025

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Bibliographic Details

Publication Type Journal article
Publication Year 2025
Publication Status Accepted

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