Marcos, Anabela & Nunes, Pedro (2023). The role of brand love in a technological context: The sony playstation. Paper apresentado na CENTERIS - International Conference on ENTERprise Information Systems/ProjMAN - International Conference on Project MANage

Marcos, A. , Nunes, Pedro

ISLA — Instituto Politécnico de Gestão e Tecnologia

2023

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Publication Type Conference paper

Publication Year 2023

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, A.; Nunes, Pedro (2023). Marcos, Anabela & Nunes, Pedro (2023). The role of brand love in a technological context: The sony playstation. Paper apresentado na CENTERIS - International Conference on ENTERprise Information Systems/ProjMAN - International Conference on Project MANage.