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Conference paper

Marcos, Anabela (2003). Holistic Marketing in the New Economy. Paper apresentado na First International Conference on Performance Measures, Benchmarketing and Best Practices in New Economy - Business Excellence 2003, Guimarães - Portugal, organizada pela

Marcos, Anabela
ISLA — Instituto Politécnico de Gestão e Tecnologia
2003

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Publication Type Conference paper
Publication Year 2003

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