Marcos, Anabela & Coelho, Arnaldo (2014). The positive effects and switching costs on relational outcomes in the insurance industry. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, IPAM

Marcos, Anabela , Coelho, Arnaldo

ISLA — Instituto Politécnico de Gestão e Tecnologia

2014

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Publication Type Conference paper

Publication Year 2014

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

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Formato APA (7ª ed.)

Marcos, Anabela; Coelho, Arnaldo (2014). Marcos, Anabela & Coelho, Arnaldo (2014). The positive effects and switching costs on relational outcomes in the insurance industry. Paper apresentado na International Conference on Innovation and Entrepreneurship in Marketing and Consumer Behaviour, IPAM.