Oliveira, A.S., Ferreira, J., Albuquerque, M., & Marcos, A. (2021). Sensory Marketing: Starbucks Case Study. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), IEEE, ISBN: 978-989-54659-1-0.

Oliveira, A.S. , Ferreira, J. , Albuquerque, M. , Marcos, A.

ISLA — Instituto Politécnico de Gestão e Tecnologia

2021

Resume

Abstract

Abstract not provided by the author or the indexing source.

Bibliographic Details

Publication Type Journal article

Publication Year 2021

ISLA Authors & Affiliations

Anabela Maria Bello da Silveira Baptista de Figueiredo Marcos

amarcos@iscac.pt ID: 741A-5F92-B87E

Profile

Impact & Metrics

Views

Citations

Cite this Work

Formato APA (7ª ed.)

Oliveira, A.S.; Ferreira, J.; Albuquerque, M.; Marcos, A. (2021). Oliveira, A.S., Ferreira, J., Albuquerque, M., & Marcos, A. (2021). Sensory Marketing: Starbucks Case Study. 2021 16th Iberian Conference on Information Systems and Technologies (CISTI), IEEE, ISBN: 978-989-54659-1-0..