Applying Directed Qualitative Content Analysis for Data-driven Persona Creation: A Case Study on User-Centred Digital Marketplace Development

Couto, Fábio , Curado Malta, Mariana. Corresponding author: Couto, Fábio

ISLA — Instituto Politécnico de Gestão e Tecnologia

Interacting with Computers, 31 2026

DOI: 10.1093/iwc/iwag010

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Publication Type Journal article

Publication Year 2026

Journal / Conference / Work Interacting with Computers

ISSN 0953-5438

Publication Status Published

Quartile (SCImago) Q2

ISLA Authors & Affiliations

Fábio André Pereira Couto

2210303@iscap.ipp.pt ID: B818-F628-1EBB

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SCImago Quartile Q2

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Formato APA (7ª ed.)

Couto, Fábio; Curado Malta, Mariana. Corresponding author: Couto, Fábio (2026). Applying Directed Qualitative Content Analysis for Data-driven Persona Creation: A Case Study on User-Centred Digital Marketplace Development. Interacting with Computers. https://doi.org/10.1093/iwc/iwag010

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