Book chapter Quartil Q4 Peer Reviewed

Fournier (BRQ) Versus Rusbult (IM): Is Love Really Important in Consumer-Brand Relationship?

Cayolla, Ricardo , Loureiro, Sandra , Reis, José Luís

ISLA — Instituto Politécnico de Gestão e Tecnologia

Smart Innovation, Systems and Technologies, 2019 Published by: Springer Singapore

DOI: 10.1007/978-981-15-1564-4_32

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Book chapter

Publication Year 2019

Journal / Conference / Work Smart Innovation, Systems and Technologies

ISSN 2190-3018

ISBN 9789811515637

Publisher Springer Singapore

Publication Status Published

Quartile (SCImago) Q4

jlreisg@gmail.com ID: B91A-AED3-C45D