Book chapter Quartil Q4

The Rise of Virtual Influencers and the Role of AI in Transforming Influencer Marketing

Maria Amélia Machado Carvalho

ISLA — Instituto Politécnico de Gestão e Tecnologia

2026

DOI: 10.1007/978-3-032-22360-9_19

Resume

Abstract

Abstract not provided by the author or the indexing source.

Publication Type Book chapter

Publication Year 2026

ISSN 1431-1941

Quartile (SCImago) Q4

ameliacarvalho@iscap.ipp.pt ID: 4619-08C9-7843