Journal article
Peer Reviewed
Data mining PPV an applied deep leaning neuromarketing tool to the performance of the point of sale promotion: a quantitative study.
Magalhães, M., Sousa-Pereira, M.,
,
Costa-Lobo, C.
,
Cardoso, A. & D´Orey, F.
ISLA — Instituto Politécnico de Gestão e Tecnologia
Academy of Strategic Management Journal, Volume 20, Issue 4, 2021, pp. 1–11
